Amy Gahran has kicked off a multi-part series on how to build a good online press room. The 10-step program, in Amy's words:
1. Create an easy-to-find online pressroom.
2. Include a complete and current list of individual press contacts.
3. Never use a web-based form for media contacts.
4. Include a date and complete, specific contact info on every press release.
5. Publish press releases on your own site first.
6. Make it easy to link to your releases.
7. Publish your news by webfeed.
8. Offer an optional e-mail press release list.
9. Don’t be an e-mail pest.
10. Use real mailing list software (or a service) to distribute e-mail press releases.
As usual, Amy is continuing to provide the world with incredibly valuable content.
