Newspaper's Hurricane Blog Reaches Out to Readers

The Pensacola News Journal has a great blog that is tracking the aftermath of Hurricane Ivan. This post from yesterday is worth pointing out because it shows how newspapers can use blogs to reach out to their readers not only to inform but to also solicit their help. The post quells a rumor about the number of deceased while also letting readers know what the newspaper is working on. This is what newspaper journalism is becoming - a dialogue.