Marketing Lessons from Channel 9

iMedia Connection: Microsoft's Channel 9 developers' blog sheds light on how marketers can use these forums.

Comments

[KattieFFF]

Have you ever wondered why advertising agencies don't advertise themselves?
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The answer is clear: They really don't believe advertising works. If they did, they would be doing what they advise you

to do: spend like crazy on the assumption that the best way to drum up new business is to advertise, advertise,

advertise.
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But, in fact, advertising doesn't always do what it is supposed to do, and, equally important, there is rarely a

measurable correlation between the money spent and the results it generates.
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Return on investment rarely even enters the discussion.
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Millions or billions of dollars go down the drain with a mind-set that allows for the willing suspension of

disbelief--that somehow those commercials will promote sales of your products and services.
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But hope doesn't justify your approval of any other corporate expenditure, so why should it with advertising?
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It may be that you think advertising is creative and you're not the ideal person to nix the creative process.
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After all, advertising is a permanent fixture on the P & L statement. It's there because it always has been there, not

subject to reevaluation of whether it's the best way to spend your dollars.
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The ad guys will tell you they are your business partners.
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They say they are in this game to drive your company's revenues.

[Honey John]

The restaurant's manager heard me and leaned over.
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Don't rock the chair! she shouted, white-knuckling the bar.
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That was my first glimpse of Eddie Villella at work.
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All small businesses should be considering web video, but it depends on what message you're trying to send to your audience, says Jeff Stibel, president and CEO of web-hosting and design company Interland (www.
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It caters to their belief that they are already doing the Lord's work by helping the poor, and need only advertise the fact.
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Harris notes perceptively the importance of black labor in the New York City region. Traveling by canoe along oil-slicked bayous, Sullivan uncovered treasures of both natural and industrial history no passing commuter would have suspected.
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Ruta's smokestacks, however, lack phallic symbolism.
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As the primary election neared and the campaign began to focus on accusations and counter-accusations, my knowledge of the opponents' vulnerabilities was needed.
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Mostly, they were trying to prevent her from being humiliated in public.
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The women are always looking for someone better. 6 percent, 22.
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In fact, in 2008, the city--home of the NBA's Hornets--is scheduled to host the NBA All-Star game.
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Ringler Jr.
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Fresh spin-offs like the Mazda5 have the roominess you'd expect of this category, but with far more style.
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There's no longer anything restraining architects except budget--and the Denver museum's $70 million budget was enough to realize Daniel Libeskind's wildest dreams.
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In Edens Alley, according to Sullivan, the rats also seem to like chicken pot pie. Consider using local search, pay-per-call and contextual advertising to target the different audiences who use search engines.
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Finally, in 1799, a law provided for limited freedom, given prevailing attitudes about black dependency.
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My favorite drummer, Max Roach, pushes the group along and plays very musically himself. A 120-foot-high atrium serves as a vertical spine; you ascend into the four levels of galleries via a canyonlike stairway that weaves in and out of the space.
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This is a place where you can nurse your coffee and work on your laptop. IT's back! After Hurricane Katrina ripped the roof of the Louisiana Superdome, the State Farm Bayou Classic, for the first time since 1975, was played at a new location, Reliant Stadium in Houston.
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The Democrats seem to think that Wallis offers a way to overcome their deficit among values voters, a topic on which they have been fixated since the election. The words come straight from Wallis.
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