Yahoo! has started its first corporate blog - the Yahoo! Search Blog. Jeremy Zawodny of Yahoo! has the FAQs. Unlike other similar corporate blogs (ahem, you know who you are), this one allows for both comments and trackbacks. Amen. The only thing at first glance that appears to be missing is an email addresses for the blog's author, Jeff Weiner.
Here are some of the key quotes from Jeremy's blog...
Q : Is this just going to turn into a lame PR blog?
A: I don't expect that to happen. PR does not own the blog. And it'd be a wasted opportunity if it was just another PR outlet.
Q: Will you link to competitor's sites or those you don't agree with?
A: I hope so. I've tried to impress upon the folks involved that running a weblog is about openness and that it's a two-way street. Bloggers can often smell PR influence a mile away.
Q: So PR's not involved?
A: Of course they are. Someone has to keep an eye on the wannabe bloggers. They're not going to be re-writing all the posts, if that's what you're worried about. They know that blogs are not press releases, and hopefully this will help them better understand this brave new world.
Here's what the blogosphere has to say about the Yahoo! blog.
