In a letter to the editor published in the Mercury News, Luca Penati, General manager, Edelman, Mountain View, writes...
"Public relations has gone from being a 'push' communications dynamic to a two-way dialogue business. The days of one-way paid communications as a singular method of building brands and credibility are over. Consumers, investors, media and influencers need and want much more.
We're in a time of democratization of media and informed, skeptical consumers. With 800,000 bloggers out there, it's more important than ever to allow for continual, fact-based channels of communication with various publics.
Hype is dead. Long live reality."
Luca's letter is in response to a recent op-ed by Jonathan Weber. My only nit with it is his 800,000 metric, but otherwise he's right on track. It's nice to see the big agencies are on board.
