The Daily News reports that the movie "Garden State" is taking on cult-like status among young adults in part because of the role Zach Braff's blog played in marketing the film. The News reports that fans are pouring their hearts out to the film's 29-year-old creator on his blog, driving hours to see the film, and going back again and again to glean new meaning with like-minded peers they meet online.
Key quote...
The gimmick is smart PR, allowing Braff to continue the conversation he started in the movie and drawing fans back for another look.
Remember how the Blair Witch Project took off like wildfire a few years back? It was a seminal event for online viral marketing. Well, blogs are making this easier and engaging for both the directors and the audiences. Way to go Zach. Show the big boys how it's done.
