Brian Schwartz, a Senior PR Counselor at tech reseller giant CDW, has launched a killer new personal blog called Reporters' Gold. The site aggregates information technology industry data points and insights from different sources for reporters. You can read more in his initial post.
Brian takes a POV that we all should emulate - that reporters are our customers. He already has assembled an essential array of resources. More importantly, Brian plans to use the blog to listen to the press. This is consistent with a marketing philosophy called "Customer Plus-Delta," which is outlined in the outstanding book Creating Customer Evangelists. "Customer Plus-Delta" is all about listening to customers in real-time. Blogs facilitate this through comments, emails and and trackbacks. Brian is wisely using his blog to engage in such a dialogue with the press. Be sure to add his RSS feed to your feed reader.
