"Recovering publicist" Shel Israel is concerned that too many prominent bloggers are contending that the new medium is superior to and more honest than traditional journalism. He also says that journalists also hurling epitaphs at bloggers that fall short of the mark and miss the point. He has thought this all through and sees two possibilities...
Possibility #1—Traditional media companies develop newsblog advertising and subscription-based models that work.
Possibility #2—Bloggers start reporting events everywhere as they seem them happen. New forms of news companies evolve, with new ethic sets.








