Tools for Measuring Influence

One question comes up in virtually every conversation I have about weblogs: how can PR pros assess which blogs are truly influential? Here are two bookmarklets that can help measure influence. One searches Bloglines for any Weblog that is linking to the page you currently have loaded in your browser. The other performs the same search on Technorati. To add these links to your browser simply drag them to your bookmarks/links toolbar. You can also right click on them and add them to your bookmarks. (A warning will come up, but I they are safe to add.)

• Bloglines-this


• Technorati-this