PR blogger Jim Horton says we're blowing blogs out of proportion as a PR tool. Jim says:
Where had I seen rhetoric like this before? It came to me that I had seen it at least three times -- when PCs were introduced, with the rise of the Internet and now with blogging.
Trudy Schuett on the Global PR Blog Week weblog responds:
We can't presume any intention for all of the blogs; any more than we can presume the same intention for all of those who have cars. Some people will go to the beach; others will use the car to drive to work. The difference between cars and blogs is that we know what cars are capable of; we don't yet know that about blogs.








