Finally, in wrapping up my coverage of today's BusinessWire event on integrated marketing, I asked Richard Badler (SVP, Corp. Communications for Unisys) the following question:
"You said that Unisys uses every marketing/communication tool in its quiver. Do you allow your employees to blog? Microsoft has 700 employee bloggers. What's your take on this new and exciting communications channel?"
His answer:
"That's an interesting idea. We haven't condemned or condoned the idea of employee weblogs. On the other hand, we have a lot of people who are probably doing that in their personal lives."
Sounds like they're looking at blogging, but haven't quite committed yet.
