Search Engine Watch: Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners.
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According to Greg Jarboe, President and Co-Founder of SEO-PR, search engines have become an indispensable utility for journalists. "They've been assigned a story they are going to do some relevant searches," he said. "Do they find you or don't they? Where are they going to go look?"
PR people need to always keep search engines in mind. Blogs can play a role here as well.
