To honor the late Ronald Reagan, a PR master, I point you to OnlyOnce's terrific Lessons from the Gipper.
Lesson 1: Sunny optimism motivates the people you lead, but only when it's balanced with hard-headed realism.
Lesson 2: Simplicity of messaging beats out measured intellectualism in broad-based communications.
Lesson 3: Nobody's perfect, and you don't have to be perfect either.
