Ethics for Reviewing Products on Your Weblog

Last week I had lunch with two editors from PR Week and we discussed whether bloggers will have the ethics to review products without giving the appearance of having been bribed with free goodies from PR pros. I think some will, some won't. Fellow PR blogger Trudy Schuett delves into this subject with a two-parter on About.com. The piece offers bloggers practical advice on how to handle the rising cacophony of PR pitches. The ideal situation, she writes, is where nothing of value changes hands.