Brice Dunwoodie writes that corporate blogging is gaining "massive momentum" and ponders if the spirit of the blogosphere be lost.
"Corporate communications and marketing groups are experimenting more and more and are learning to mix their message-oriented content with knowledge-rich posts, thereby weaving a thread of spin throughout the value-base content -- seamless advertising, if you will. The best and perhaps the worst are yet to come."
He cites Sun Microsystems, Stonyfield Farm and Gawker Media as examples. I couldn't agree more.
