InternetNews.com summarizes a great panel held yesterday at Internet Planet, featuring Robert Scoble, Buzz Bruggeman and Anil Dash.
If markets are a conversation, then companies need to pay close attention to what's being said about their products in the blogosphere's marketplace of ideas, Weblogging and tech executives said at the Internet Planet conference here Wednesday.
The challenge for companies mulling how to use the growth of Weblogs to their advantage is to first create one that people want to read, said Buzz Bruggeman, founder and executive vice president of ActiveWords, whose technology creates a user interface that tracks keywords across different platforms.
