Good Technology has started running ads on the eWeek RSS feed that redirect via Doubleclick. The ads are clearly delineated from editorial with an ADV tag. The first item links to this Good Technology Webex event.
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Monday, May 17, 2004
eWeek Running RSS Ads via Doubleclick
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Listed below are links to weblogs that reference eWeek Running RSS Ads via Doubleclick:
» RSS Ads Used with DoubleClick Redirects from MarketingVOX
Steve Rubel's blog notes that eWeek started running ads in its RSS feed using DoubleClick redirects. eWeek uses its existing headline format, inserting "ADV:" prior to the ad messages. His site shows a screenshot of how it looks in a viewer's newsreade... [Read More]
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Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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