Alex Barnett, an Online Customer Experience Manager with Microsoft UK, has posted a matrix that compares the use of email and RSS for marketing. The chart links to many related articles and blog postings.
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Saturday, May 22, 2004
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» Email v. RSS in the Marketing Mix from atmaspheric | endeavors
Good pointer from Micro Persuasion...
Alex Barnett, an Online Customer Experience Manager with Microsoft UK, has posted a matrix that compares the use of email and RSS for marketing. The chart links to many related articles and blog postings. [Micr... [Read More]
» Mixing email with RSS from Media Studies Classroom
ALEXBARN -- RSS needs to become part of the marketing mix. That said, the flavour of RSS endorsed by the developer community needs to be simple. If the newsfeed is too "rich," you cannot expect many e-mail clients to handle [Read More]
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