The Guardian has published an article (via the Tapei Times Web site) that blogs provide customers with an insider view of companies straight from the source.
"Will giving customers a little inside information keep them loyal or let them take advantage of you? The immediacy and interaction of blogs have caught the imagination of employees who want to talk about their work with peers, customers and anyone who's interested.Some companies have embraced the idea: research directors and analysts at Jupiter and Gartner publish their thoughts in official blogs. Others are more suspicious, and last week Borland blogger Danny Thorpe ruffled feathers internally by talking about future features and pinning a version number on the product they might be in. So who is saying what?"
