Dan Gillmor has a very interesting post about how the Blogosphere is maturing.
"But blogs are becoming more than just a new publishing medium. They're infiltrating a variety of spheres from personal to corporate.
One of the BloggerCon themes was business: How can people make a living from this medium, or use it to help in their professional life?
Lots of ways. Some smart companies are beginning to incorporate the format internally and externally. Keeping employees informed, and getting their best ideas, makes obvious sense, and a blog is an easy way to do it.
But the relative informality of the format is also valuable in communicating with customers, suppliers, media and anyone else who's outside but wondering how an organization works."
