Rob Key from Converseon has penned a byliner for iMedia Connection on how marketers can create affiliate programs that complement big-game-hunting PR programs. Sounds like Micro Persuasion to me. Key offers some good tips as well and covers blogs quite a bit.
All too often, public relations efforts focus on major media and overlook the opportunity to infuse editorial into an affiliate program with potentially thousands of sites that, in aggregate, can deliver greater reach and a larger audience.
