Tom Hespos thinks that bloggers are closing in on ways to make money from their passion.
Hespos writes:
Given the time they spend reporting news, scouring the 'net for interesting things to comment on, and cranking out the content their visitors want to see, wouldn't it be nice if a paycheck was involved?
Maybe if Tom is right this will alleviate B.L. Ochman's concerns that PR folks are resistant to tracking bloggers. Why? Bloggers will become even more fervent if they find a way to make money. And fervency is every PR person's dream/nightmare.
