IWantMedia has an interview with Simon Dumenco, editor of Colors magazine, that touches on the impact bloggers had in building the magazine's buzz.
IWM: You have written articles about blogs, and bloggers have written about you. Have blogs helped heighten your profile?
Dumenco: Well, first I'll say that I find the majority of my readers in the U.S. still seem to find me in print first. But bloggers do make a difference. And sites like I Want Media really do matter. When you link to one of my media columns, you're immediately putting me on the radar screens of a perfect, targeted audience of media-minded readers. Which is wonderful.
I'll also note that bloggers certainly seem to have brought me many readers in foreign countries, and non-U.S. readers have been particularly supportive -- perhaps because I have a rather sour take on the absurdities of American media and pop culture. I routinely get e-mail from English-speaking readers in the U.K., Australia, Canada, Spain, Italy and France.
