I just stumbled across a company called BlueHereNow that aims to blend professional and participatory journalism into a rather potent cocktail of information.
BlueHereNow aggregates stories and photos from the pros with selected contributions from mobloggers. What's even more odd, is that they use story and subject popularity to build an editorial direction that "responds to the true interests of the online community." Does this mean all Britney all the time? I guess we'll never hear about what's happening in Latvia anymore. Shucks.
BlueHereNow makes its content available to anyone who wants to syndicate it through XML and RDF feeds as well as through a more powerful syndication tool.
The image below is an overview of their model. Personal journalists are encouraged to submit stories here. It's not clear if PR pros can submit items.
